Portfolio

Community Building & Strategic Partnerships

Integrated Communications and Education Campaigns

Effective and measurable campaigns which successfully educate audiences and deliver targeted messages to specific market segments using both traditional and online/social media.

  • Designed training modules under the Extra Mile umbrella program to shift the organizational culture to align under one common purpose and create a customer-centric environment of accountability.
  • Designed and launched award-winning “MyRide” and “Vacation From The Pump” campaigns motivating 14% increase in alternative transportation participation rates.
  • Implemented social media tools including Facebook, Twitter, and YouTube to increase audience reach and engagement.
  • Used multiple media channels including online advertising, display advertising and direct mail to increase applicant pool for Executive Education program.